Tonight the original superclub, Ministry of Sound, relaunches itself to appeal to more upmarket clubbers, serving cocktails and allowing older ravers to book tables to pursue a more sedate form nightspot pleasure." [...] Viv Craske, the editor of Mixmag, feels that despite its circulation drop his magazine is holding its own in a market which had become saturated with readers who saw dance as a genre encompassing everything from hardcore and trance to Kylie Minogue. Now, it is the hardcore dance fans who are buying it.

"It doesn't mean that the genre is dead, it's now a more specialist market," he said. "Through the mid-1990s these club promoters were global brands, doing big festivals and brand extensions. Now we are moving away from the overblown to the grassroots and the up and coming DJs. People no longer want to listen to cheesy anthems that are nothing to do with clubbing."

Artikel aus dem Guardian.